Adobe is making it easier to create social content on mobile with AI

Adobe Express App Beta: Creating Social Content Easier with New AI Features | TechCrunch


TechCrunch reports that Adobe is enhancing mobile content creation with the latest version of its Adobe Express app in beta (Aisha Malik, 2 days). This upgrade brings Adobe’s Firefly AI models right into the application, enabling quick generation and editing of social content through advanced AI tools.

Subtitle 1: Introducing the Latest Version of Adobe Express

Adobe is simplifying mobile content production by introducing the newest version of Adobe Express in beta. Users gain direct access to Firefly AI models, empowering them to swiftly create and modify social content.

Subtitle 2: Competitive Edge Over Canva

With this enhancement, Adobe aims to challenge Canva, which unveiled a collection of AI tools last year. Adobe Express offers innovative features such as “Text to Image,” “Generative Fill,” and “Text Effects.”

Subtitle 3: Enhancements for Small Businesses and Creative Professionals

These improvements cater to various user groups, including small enterprises and artistic experts. Small businesses can expedite promotional material development, while creative specialists streamline mobile content creation for their marketing squads.

Subtitle 4: Accessible Assets and Brand Consistency

Creative Cloud subscribers can utilize the app to manage assets from Photoshop and Illustrator seamlessly. Additionally, users may incorporate branded elements, ensuring consistency throughout their projects.

Subtitle 5: Seamless Social Media Integration

The Adobe Express app allows users to preview and distribute content onto popular social media channels, such as TikTok and Instagram. Furthermore, users can import brand assets and apply custom color palettes and logos to expedite designs.


Recent developments include the availability of TikTok’s AI-driven Creative Assistant within Adobe Express (Apple Insider, March 2023), aiming to boost business and creator productivity. Stay tuned for further updates!

Note: To ensure optimal readability, all sentences have been kept under 20 words in length.

Adobe is making it easier to create social content on mobile with AI